These companies are racing to be top dog in the pet CBD industry

Many people are using CBD now, for everything from soothing anxiety to managing pain from arthritis. Heck, CBD can even reduce seizures.

Anecdotal evidence shows it helps with a lot of health problems. So these days, many pet owners are starting to wonder: If my pet is in pain, will CBD work for him or her, too?

For many, the answer is yes.

That’s because CBD, a powerful cannabinoid found in marijuana and hemp, shows a lot of promise in helping dogs, cats and other pets deal with a vast variety of ailments.

For example, a recent Cornell University study found that once the right dosage is determined for a pet, CBD can ease pain stemming from arthritis. Dr. Joseph Wakshlag and his colleagues found that more than 80% of the dogs in the study saw a significant decrease in pain and improved mobility.

Here’s a nifty chart showing the different ailments people are looking to CBD to help their pets with …

Now, does CBD really help fight cancer? We’ll need to see a LOT more data before anyone talks about “proof.”

In fact, the FDA recently sent a warning letter to the cannabis company Curaleaf (OTCQX: CURLF) for claims it made about CBD on its website. Some claims flagged by the FDA included saying CBD will relieve symptoms of pain, spasms, anxiety, nausea and inflammation in pets.

Nonetheless, many pet owners are brushing off the FDA’s warning. They think it’s the FDA’s job to be skeptical that CBD IS helping their pets with a variety of ailments.

In fact, people believe CBD can treat so many of the things ailing their pets that one veterinarian after another has come out with dosage charts so people don’t end up mega-dosing their Dachshund. Here’s an example …

Now hold on, you might say …

Is it even LEGAL to give CBD to dogs?

Yes. And if you’re confused about what CBD is, and whether it is legal, here’s a two-minute overview:

Cannabis plants, including marijuana and hemp, produce a group of chemical compounds called cannabinoids.

• Tetrahydrocannabinol, or THC, is the stuff that gets people high.

• Cannabidiol (CBD) is non-intoxicating and has some health benefits.

The 2018 Farm Bill legalized hemp, which contains very little THC and a lot of CBD. As long as it has less than 0.3% THC and is grown by licensed farmers, hemp is legal.

Related post: Microdosing, and 2 other potential game-changers in marijuana

Regulation of CBD, whether derived from hemp or not, is under the FDA’s jurisdiction. This results in a weird grab bag. The FDA won’t allow CBD to be added to food or drinks sold across state lines. But it will allow it to be put into cosmetics, oils, tinctures and other supplements.

That’s why CVS and Walgreens can sell CBD oil now, but not CBD-infused drinks.

A plethora of websites sell hemp-derived CBD for pets now. Honest Paws is probably the best-known. There are others. A simple Google search will find plenty of them.

Related post: The coming rush to build cannabis brands: Big rewards for investors

However, depending on state law, it may not be legal for your vet to prescribe CBD for dogs. So, your vet might publish a chart, but be unable to actually dose your dog for you.

With dogs, I can see it being pretty easy for you to dose your pet. My dog will eat anything that falls in her mouth, except my fingers. (Good dog!) So, putting a couple drops under her tongue would be easy.

As for a cat … well, if your cat is anything like mine about taking medicine, you’re on your own, buddy. Invest in Band-Aids.

Speaking of Investments …

According to the Brightfield Group, the CBD pet market is forecast to surge to a market size of $1.16 billion by 2022. So yeah, there are companies lining up to profit from that trend.

I’ll give you three ideas.

First, although this may not be exactly the right time to buy, take a look at Charlotte’s Web Holdings (OTCQX: CWBHF). It has a market cap of $705 million. It sells a lot of CBD, including products specifically for pets. Charlotte’s Web turns hemp extracts into chews, balms, and flavored and unflavored oils for dogs. In Q4 of 2018, the company’s revenues from animal nutrition products grew by 126%.

Second, when the time is right, look at Curaleaf. This vertically integrated, U.S.-based cannabis company has a market cap of $3.6 billion. It has 44 dispensaries in 12 different states. And it recently announced a deal to buy another company, Grassroots, which, when complete could make it the world’s largest cannabis company.

After the FDA warning, Curaleaf scrubbed its website of the offending claims, and the company says it will work with the FDA to come into compliance.

Importantly for this story, on May 10, Curaleaf announced its entrance into the pet market with the launch of Bido, a line of hemp-based CBD treats and oils for pets.

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All the best,

Sean

P.S. I’ll be talking to investors about some of my top “Cannabis Picks for Maximum Profits” at the MoneyShow Toronto Sept. 20-21. This workshop is free to attend, as is most of the education and ideas offered by some of the world’s most renowned financial experts at this event. Click here to reserve your free spot and start making your travel plans now.